What is the Cypher Green Roads Initiative?

At Cypher Environmental, we are guided by our motto to ‘Always do what’s right’. Having had the privilege to work and see our products being used in over 50 countries around the world, we saw an opportunity to be genuine partners to the communities in which we operate. We developed the Cypher Green Roads initiative with this in mind as a way for us and our customers to give back to the host communities by enhancing local roads and infrastructure.

The Cypher Green Roads initiative provides a framework for Cypher and our partners to create long term value by sharing economic benefits and technical know how with local communities. It also allows us to focus on the Triple Bottom Line (3BL) which is a framework that measures a business’ success beyond just profit. Business success is based on 3 key areas – profit, people, and planet.

As the impact of climate change becomes more and more evident, we all have a shared responsibility to focus as much on social and environmental issues as we do on profits! By focusing on your Triple Bottom Line, you can meet your Environmental Social Governance (ESG) and Corporate Social Responsibility (CSR) mandates while maintaining (and increasing) profits.

Better Roads. Better Bottom Line. Better Planet.