Cypher Environmental was founded on the core belief that our products should not only solve road challenges, such as dust control and soil road stabilization, but also make a positive impact on the world. Our mission to develop (only) environmentally friendly solutions has expanded worldwide; today, our solutions have been deployed in over 50 countries and across 7 continents! With our global reach and success comes an increasing responsibility to give back. In 2021, we launched our corporate social responsibility (CSR) initiative, Cypher Green Roads.
What is Cypher Green Roads, Cypher’s CSR (Corporate Social Responsibility) Initiative?
Cypher Green Roads is our social initiative that aligns with our commitment to corporate social responsibility(CSR). Through this initiative, we donate up to 5% of a project’s value (for orders over $250,000 USD) in the form of product to local communities near the project site. This effort not only supports infrastructure but also enables us and our customers to reinforce the ethical and sustainable principles that guide our shared business practices.
Why Did We Create Cypher Green Roads?
From day one, Cypher Environmental has operated under the principle of ‘Always do what’s right’. We are always looking for ways to bring value and make a positive impact in the world – whether that be for our clients, for planet or for the people we meet through our work around the world. As we grew, we realized that corporate social responsibility (CSR) isn’t just about reducing environmental damage, it is also about giving back to the communities that may be impacted by land development. We launched our Cypher Green Roads program as our way of putting this principle into action.
We believe that successful businesses have a responsibility to contribute to greater good. In fact, it is our shared responsibility to leave the planet a better place for the generations that follow. As we grew and our work began to take us to more locations, we were compelled to make more of an impact. We developed our own framework on how to give back and to maximize the impact of the efforts, we partnered with like-minded customers to put our plan into action. With Cypher Green Roads, mines and other industrial projects can reduce their environmental footprint while making a positive and lasting impact on the neighbouring communities in which they operate.
How Cypher Green Roads Enhances Corporate Social Responsibility (CSR)
Whether in mining, or forestry, or construction, corporate social responsibility (CSR) has to be an essential part of a company’s operations, especially if their operations can have a significant impact on the environment. For many of our customers in the mining industry, CSR initiatives are no longer ‘nice-to-have’ afterthoughts but an obligation in order to continue doing business. In many cases, a social license to operate (SLO) is a legal license that is needed by mining companies before they can begin their mining activities. Companies that prioritize CSR and ESG (Environmental Social Governance) activities into their planning strategies will benefit from improved relations with communities and long-term success.
With the Cypher Green Roads initiative, companies are presented with an established framework that allows them to give back to local communities in a lasting and meaningful way. This program was designed to make it easier for companies to meet their CSR goals – for example, reducing the environmental footprint of their operations, helping communities by improving their essential road infrastructure, thereby creating safer roads and improving quality of life. Participating in Cypher Green Roads allows companies to build goodwill, foster better relationships with surrounding communities, and enhance their overall CSR efforts.
Who Benefits from Cypher Green Roads?
The Cypher Green Roads initiative was designed to benefit a wide range of stakeholders, including companies in mining, forestry and other major industries, local municipalities, and local communities. This initiative is particularly valuable to companies looking to enhance their corporate social responsibility, maintain their social license to operate while improving road infrastructure and building cleaner, stronger and more resilient communities.
In addition to benefiting companies in mining and other major industries, the Cypher Green Roads initiative will also benefit towns, villages, communities, non-for-profits, wildlife reserves, and national or regional parks.
How to Take Part in the Cypher Green Roads Initiative
Participating in Cypher Green Roads is simple. Once a DUST/BLOKR® or ROAD//STABILIZR® qualifying project has been confirmed, customers can contact our Business Development team to participate in the program. We stay in close contact with our customers and distributors who are on-site, and they will help identify opportunities as they build relationships with all stakeholders. From there, we will work closely with our customers and our distributors on the ground to identify potential recipients. Our team will then coordinate with local contacts on the delivery, application, and training needed to execute the project effectively.
Controlling Dust in New Fadougou, Mali
Since 2021, a number of donations have been made around the world through the Cypher Green Roads program. One notable project was completed in 2022, in partnership with B2Gold, via their operation at their Fekola mine in Mali. 12,000 litres of DUST/BLOKR® was donated to the village of New Fadougou, a village that was relocated prior to the development of the Fekola mine. Although the community appreciated the infrastructure provided by B2Gold, dust from traffic on the main road became a significant issue. Since the ongoing work at Fekola qualified for the Cypher Green Roads donation, our team worked closely with B2Gold to deliver and apply the product to the selected road. This donation to New Fadougou would be the first of a series of donations made through the Cypher Green Roads program by B2Gold to communities in Mali. Continue reading about our project in Mali
The work completed at New Fadougou was recognized as a Canada’s Clean50 Top Project Winner in 2024 for its impact and innovation.
Learn more about the Canada’s Clean50 Top Project Award
Let’s Make a Difference Through Corporate Social Responsibility
At Cypher Environmental, we are firm believers in the idea that what you give, is what you get back. The Cypher Green Roads program is a powerful way for businesses to take their corporate social responsibility (CSR) efforts to the next level. If your company is committed to responsible and sustainable practices, Cypher Green Roads is a great way to enhance your CSR efforts and make a meaningful difference in the world. Together, we can build better roads, better communities, and a better future.
Originally posted April 22, 2021 and updated January 15, 2025.