AS ORIGINALLY PUBLISHED IN CANADEXPORT (OFFICIAL MAGAZINE OF THE CANADIAN TRADE COMMISSIONER SERVICE)
Cypher Environmental Ltd. has customers for its dust control and soil stabilization products in 50-plus countries around the world, on every continent except Antarctica. And don’t think that Todd Burns, the Winnipeg company’s founder and CEO, is content to leave that market untapped. “Our Australian and Argentinian distributors have both talked about potential projects in Antarctica,” he says. “If that happens, then we’ll truly be everywhere.”
It’s among the ambitious plans that the entrepreneur and Andrew Lindsay, Cypher’s senior vice‑president of business development, share with the vast network of the Canadian Trade Commissioner Service (TCS) through Ryan Collins, a trade commissioner at the TCS Prairies regional office.
“Ryan is helping to connect us to the world,” says Burns, whose firm makes an expanding range of products used in applications from mining and infrastructure to construction and transportation that perform well, save money and are environmentally friendly.
It’s a formula for success but it comes with challenges, Burns says, from finding the right markets and distributors to demonstrating the unique qualities of Cypher’s products. That’s where Collins comes in, providing the company with leads on a wide range of markets. He makes detailed introductions to trade commissioners on the ground in new markets and organizes regular “reacquaintance” calls to existing ones. These consist of a detailed presentation by Cypher and a chance for the trade commissioners to ask him and the company questions on its market strategy and product line.
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Cypher has built roads in over 50 countries world wide.
Cypher Environmental is a leading global environmental solution provider for dust control and road stabilization. With ESG (Environmental Social Governance) and CSR (Corporate Social Responsibility) principles at the core of every decision we make, we proudly boast the tag line, “Always do what’s right.”.
If you’re interested in becoming a distributor please contact us here or reach us at: (877) 776-1585 // sales@cypherenvironmental.com // cypherenvironmental.com