Earth Day is celebrated on April 22 each year and is a global event that is dedicated to raising awareness about our ongoing environmental issues and promoting sustainable practices. Earth Day serves as a reminder of our collective responsibility to nurture and safeguard the environment for future generations. Here at Cypher Environmental, every day is Earth Day as we work towards introducing our environmentally friendly dust control and soil stabilization solutions to more roads around the world. Our VP of Research and Development recently sat down with the Winnipeg Chamber of Commerce to share more about what our products do and how they are making a difference in reducing the harmful impact of road salts around the world. She also discusses our new environmental sustainability program, Cypher Green Roads, which promotes the sharing of environmental road solutions and the sharing of sustainable practices in road building and road management with local communities around the world.
April 13, 2022 – as featured by the Winnipeg Chamber of Commerce “Q&A with Cypher Environmental“
Leading up to Earth Day on April 22, we chatted with Chamber member, Cypher Environmental – a leading global environmental solution provider for dust control and road stabilization. With ESG (Environmental Social Governance) and CSR (Corporate Social Responsibility) principles at the core of every decision they make, they proudly boast the tagline, “Always do what’s right.”
What sets you apart from other organizations in your industry?
Cypher Environmental’s products are a game-changer in operational productivity and safety. There is an ongoing shift towards environmentally friendly solutions that is critical for various industries such as the mining industry as well as general society. When a more sustainable approach is used to design and maintain roadways and mine sites, Cypher Environmental is able to make a positive change in the world. Cypher’s products have zero environmental impact and are non-toxic to ecosystems and vegetation.
What question are you asked most frequently by clients and prospects?
With our demonstrated ability to provoke change through sustainable technologies, the question we get asked most frequently here at Cypher by clients and prospects is: What is the Cypher Green Roads program and how can we take part in it? Cypher Green Roads aims to give back by enhancing local roads and infrastructure in the communities in which our products are being used around the world.
Why did you join The Winnipeg Chamber?
Cypher joined The Winnipeg Chamber as it was a platform to network with like-minded individuals. Additionally, it provided us with an opportunity to connect with customers, suppliers, and business peers while becoming a committed member of our local community. Lastly, Cypher has found significant benefit in the various programs and services offered as they help build the required skills to create a unique and competitive advantage for our business.
What’s your best piece of business advice?
Over my career, I have come to appreciate how central trust is in any relationship. The best advice I was given is that “No one cares how much you know as much as they want to know how much you care!” Through building trusting relationships within communities and demonstrating this practice through our core values, as a team, Cypher has achieved great things that align with our mission to ‘Always do what’s right’”. Through the ability to build trusting relationships, Cypher has been able to augment our vision and embrace the mantra of kindness towards each other and the world.
What’s your favourite thing to do (or place to visit) in Winnipeg?
Winnipeg is a remarkable city with endless opportunities. There is something unique about our landscape; offering short retreats’ into nature. One of my favourite things to do is visit Birds Hill Park to enjoy the beach during the summer, bike the trails, or even hike the trails during any season.
Read the full interview HERE.
________________________
The Cypher Green Roads program was launched in 2022 as a means for Cypher Environmental to give back to the local communities around the world by enhancing their roads and infrastructure. The environmental sustainability program and social initiative provides a framework for Cypher and our partners to create long term value by sharing economic benefits and technical know how with local communities. Should a customer partake in the program, Cypher Environmental pledges to donate up to 5% of a project’s value in the form of product for any orders exceeding USD $250,000 to help a local community create more sustainable livelihoods through improvements in their road networks. The product donations are made on our customer’s behalf, thereby building goodwill with local residents as well as helping our customer improve their social license to operate.
As the impact of climate change becomes more and more evident, we all have a shared responsibility to focus as much on social and environmental issues as we do on profits! Learn more about our Cypher Green Roads program here.