Innovation Opens Doors to Bigger, Greener Markets

Industrial products provide dust suppression, water management alternatives.

Anyone who has driven on a rural road or worked in remote areas where oil, mining, forestry or other development is occurring knows dealing with dust and unstable soils can be annoying; it can also be a never-ending and costly task.

Winnipeg-based Cypher Environmental Ltd., run by 34-year-old entrepreneur Todd Burns, has perfected an eco-friendly way to virtually eliminate that dust and to stabilize soils in areas like mine sites, where heavy truck traffic is a constant and expensive irritant.

And it has developed a technology that uses bacteria and enzymes for wastewater remediation, potentially a multimillion-dollar market.

Cypher’s business motto – “Driven by innovation – partners in performance” – captures the fast-growing company’s raison d’être.

As is the case with most successful companies, it took leadership to bring that motto and vision to reality.

Burns, who has travelled to more than 40 countries to promote and market Cypher’s suite of environmentally friendly technologies, was a 2001 graduate of Winnipeg’s Red River College when he saw the potential of a technology his late father had discovered. He had also later studied environmental science at the University of Manitoba.

“The [dust-suppression] technology business operated out of my dad’s basement,” he said. “We used to have the product made in China and were practising absentee management. I brought control of the manufacture of the product to Winnipeg, which allowed us to focus on our products.”

And the rest, as they say, is history.

While the firm has only a handful of direct employees now in Winnipeg, most are engineers and technologists dedicated to product enhancement and development. But with dozens of distributors worldwide and with a reliance on its own manufacturing capabilities, the company’s footprint is much larger, Burns said.

“Indirectly we employ hundreds of people around the world.”

As sales of its products climb into the millions of dollars annually, the company continues to expand its Winnipeg head office staff, with plans to hire more engineering technicians and another business development manager this year.

Burns said it was all about taking good ideas and hiring technical staff, such as engineers and scientists, who could generate the data to illustrate to customers just how beneficial its technologies are.

From that nucleus, the company has expanded its expertise in the areas of dust suppression, road stabilization and water treatment products, all multimillion-dollar markets worldwide. All of its products are 100% environmentally friendly and are organic, biodegradable and non-toxic.

One of its initial core products, DUST/BLOKR®, is benefiting from a $65,000 federal applied research and development grant, aimed at enhancing its already impressive value proposition.

Its other products, ROAD//STABILIZR® and UltraZyme® have also benefited from large investments in research and development.

DUST/BLOKR® can deliver significant environmental benefits and major cost savings, which is a characteristic of all of Cypher’s products.

Burns has no problem describing the benefits of the product.

“On a mining site, for example, you see five large water trucks, having to constantly spray water on access roads throughout the day,” he said, adding that this often involves the spraying of millions of litres of water daily. “You can imagine the GHGs [greenhouse gases] being generated by those trucks, as well as the amount of fuel the trucks burn. But DUST/BLOKR® only needs to be reapplied every six months to a year. The cost savings are huge because you’re not having to do that amount of regular road maintenance.”

In addition, the reduction of GHGs and other environmental benefits are significant. For instance, DUST/BLOKR® eliminates road crews’ frequent use, especially on mining sites, of calcium chloride and magnesium chloride – both of which are highly caustic and corrosive – to prevent dust.

There’s an obvious time saving as well, with traffic to the site not being disrupted as often.

DUST/BLOKR®, which is in use worldwide, is a proven product, widely used among municipal governments, miners and other resource producers.

ROAD//STABILIZR®, another of the firm’s popular products, is ideal for the clay-based soils that are common in Canada and worldwide. It’s a non-toxic, ionic solution soil stabilizer, used extensively in remote locations like mining sites.

With just one application, ROAD//STABILIZR® can help significantly reduce road maintenance costs by increasing the road’s compaction and strength. In many cases, ROAD//STABILIZR® and DUST/BLOKR® are both used on a worksite.

Cypher customer Syncrude Canada Ltd. applied ROAD//STABILIZR® on mine haul roads at its oilsands plant site in northern Alberta. A follow-up study found that rolling resistance, a common problem on roads used by large haul trucks, was reduced dramatically and fuel costs were cut by as much as 90%.

Engineers on his staff continue to work on enhancements of the products.

With Cypher’s newest product, UltraZyme®, the company is entering a new and mammoth market worldwide.

UltraZyme® is a cost-effective, environmentally friendly product used for effluent treatment.

“UltraZyme® is based on a mixture of bacteria and enzymes to treat wastewater,” Burns said. “We have used the product at a banana plantation for a customer in Costa Rica, and they were able to recycle 80% of the water they were using [to clean the fruit], which led to significant cost savings.”

In lagoons or waste-water treatment plants, UltraZyme® works by speeding up the digestion of organics.

Burns said the company is now working with University of Alberta researchers to test its effectiveness in remediating oilsands tailings, which presents a huge environmental challenge for oilsands miners.

Cypher is also advancing its work using UltraZyme® on high-nitrogen-content water.

“We’re targeting high-algae-content water,” he said. “We see that application as ideal for zoos, small lagoons and commercial fish farms.”

Because of the drop in commodity prices, sales of DUST/BLOKR® and ROAD//STABILIZR® to the mining and oil industry were lagging for a time, but Burns said the company emphasized the cost savings of using the products.

Meanwhile, it continues to develop other products and applications, such as ROAD//STABILIZR®’s use in other applications in the municipal sector, where it sees a large opportunity.

While the young executive continues to spend more time in airplanes than he would like, considering he has a young family, he credits World Trade Centre Winnipeg and, in particular, the Centrallia event, which attracts entrepreneurs and trade officials from more than 30 countries to the city, with helping his firm market internationally.

“We are really excited about Centrallia because we do so many international sales,” Burns said. “It has been a big help to us.”

His firm, which has participated in past Centrallia events, will attend this year’s event, to be held May 25-27 at the RBC Convention Centre Winnipeg.

Burns said Centrallia, which is billed as the equivalent of a “speed-dating opportunity” for small and mid-sized businesses, gives his company the opportunity to meet one on one with business people from throughout the world. Centrallia, which is held every two years, has helped foster sales opportunities for Cypher, he said.

This year, he will be a member of the panel discussing opportunities in the Americas – a role that recognizes his expertise in tapping international markets.

Centrallia gives Manitoba-based businesses, as well as other Canadian companies, a grasp of the opportunities that lie outside of their provinces and Canada, something Cypher has realized.


By Jim Bentein
April 1, 2016
Third in a series


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