Distributor Feature – Modi Mining

Modi Mining is an exemplary partner and an important part of our distributor family. They are a South African-owned company founded and owned by mining engineer and entrepreneur Mr. Samuel Molefi and entrepreneur Ms. Christina Motlapele Molefi. Their company is built on the foundation of a high-performance culture, an obsession with results, and distinct entrepreneurial finesse.

Since its start in 2007, Modi Mining has grown into a reputable player in the primary and secondary sectors with strong capabilities in contract mining, civil works, and manufacturing of supplies for the mining industry. Their mission is to be catalysts of positive change by offering services and products of the highest quality and value, to make enduring change for their clients and society as a whole.

Sam and Motlapele

Modi Mining is owned by mining engineer and entrepreneur Mr. Samuel Molefi and entrepreneur Ms. Christina Motlapele Molefi.



From the start, the husband-wife duo always had a desire of impacting lives in a positive way, and forming their own company created a platform for them to do just that. Sam, a Mining Engineer by profession, started his career as Learner Official Mining Bursar and during that time he discovered the poor conditions that underground workers had to endure. At that moment he decided that one day he would establish his own company and make a difference in the lives of “ordinary” workers by treating them better and restoring their dignity.

Motlapele had always been entrepreneurial at heart and a powerful businesswoman. With a career spanning about 15 years working with established enterprises, she gathered valuable industry experience which gave her the courage to become an entrepreneur and start her own business.

They joined forces in 2014 with the goal to become a significant player offering services to the mining industry. With Sam’s technical expertise and Motlapele’s business savvy, they started offering underground mining services and then grew into open-pit mining as well. Eventually, this led them to civil projects which introduced them to building roads.

Modi Mining Site

Modi Mining specializes in contract mining, civil works and manufacturing of supplies for the mining industry.



In 2018, Sam and Motlapele met with Cypher Environmental at an international tradeshow and they were impressed by our ground-breaking dust control and soil stabilization road solutions. They were sold after speaking with President Todd Burns and immediately took the opportunity to become one of their international distributors based in South Africa. “Todd’s passion for the environment was very compelling,” recalls Motlapele. “When he told us that we could represent products that provide better results than chemical alternatives and ALSO have absolutely zero environmental impact – the choice was very easy.”

After being with the Cypher team for a few years, Sam has only good things to say. “The team at Cypher really takes pride in their products, and they walk the talk when it comes to their values and business culture,” he says. He is impressed with the level of service they have received since joining our network of over 45 distributors. “The strategic and technical teams are very supportive of all their global distributors. They go the extra mile to ensure that as a distributor you get training on product knowledge, onsite support and even market leads,” says Sam. “We are really proud to have partnered Cypher Environmental; it was one of the best decisions we ever made for our company.”

Cypher Environmental

Motlapele and Sam first met Cypher President Todd Burns in 2018.



Motlapele and Sam say that Cypher products like DUST/BLOKR® and ROAD//STABILIZR® help them to service their customers with pride because they know that they are contributing to their business’ sustainability. “Taking care of the environment is very key,” says Motlapele, “as it is the right of every human being to live in a clean, safe, and healthy environment.” Sam adds, “Cypher products help our customers solve many mining problems related to water consumption, road efficiency, and community relations. On top of that, their products are biodegradable, non-corrosive, and non-toxic and produce superior results. The products are easy to apply and help our customers save money in the long run.”

Modi’s success in meeting their customer’s needs is reflected in the list of accolades they have achieved over the years including Entrepreneur of the Year Award from Sanlam and Business Partners in 2018, and several awards from the Black Umbrellas, an organization that supports emerging black businesses through enterprise development. In 2017 Modi was the 1st runner up for the company with the most jobs created.

Entrepreneur of the Year

Modi Mining won Entrepreneur of the Year Award from Sanlam and Business Partners in 2018.



Modi Mining’s vision is to be catalysts of positive change by offering services and products of the highest quality and value, thus impacting our clients and the broader society in positive and enduring ways. They take pride in giving back through their numerous contributions to organizations such as Techno Girls and Black Umbrellas (among others). They strive to lead tangible change in industries and markets where they operate, which aligns directly with Cypher’s promise to “Always do what’s right”.

Cypher Environmental products have helped Modi Mining solve many problems for their customers in South Africa. Many mining companies don’t realize the mistakes they are making, and that’s why it is so important that we can rely on our network of partners to distribute our environmentally friendly solutions around the world. Learn more about common mistakes that are made in mining by reading the free Ebook below.  

3 Mining Mistakes  

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Cypher Environmental is a leading global environmental solution provider for dust control and road stabilization. With ESG (Environmental Social Governance) and CSR (Corporate Social Responsibility) principles at the core of every decision we make, we proudly boast the tag line, “Always do what’s right.”

If you’re interested in becoming a distributor please contact us here or reach us at: (877) 776-1585 // //

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